In the course of providing our Services, which include the Sites, Connected Products, and Apps, we gather various categories of personal data from our users. Within the context of this Privacy Statement, 'personal data' is defined as any information that can be linked directly or indirectly to an identified individual or one who is reasonably identifiable. This definition is in alignment with the terminologies and provisions provided by applicable laws.

Information You Provide

• Contact information, account details, payment details, communication records, profile photo, and demographic characteristics.

Information Collected Automatically

• Cookies and tracking technologies, information about your use of our Services, Connected Product information, recipe details, and geolocation data.

Information Collected from Other Sources

• Information from business partners, marketers, researchers, analysts, social network services, and other parties to help us supplement our records.

• Information from third-party websites, applications, or social media platforms depending on their data practices and your settings.

Information We May Derive

• Inferences based on the other types of personal data we collect, such as inferring your location based on your IP address.

2. How We Use Your Information

We collect and use personal data for various purposes, including:

• Providing, administering, delivering, customizing, supporting, maintaining, and improving our products and Services.

• Utilizing tracking technologies to remember user preferences and personalize content.

• Completing transactions and managing accounts.

• Communicating with you about your account, purchases, exchanges, and other customer service issues.

• Advertising and marketing communications about products, services, offers, and events.

• Conducting research and development to improve our products and Services.

• Personalizing your experience and troubleshooting errors.

• Ensuring safety and security and complying with legal obligations.

• Handling corporate transactions and carrying out other reasonable purposes related to the products or Services you purchase from us.

3. How We Disclose Your Information

We disclose personal data to:

• Affiliates and subsidiaries, service providers, third parties in corporate transactions, professional advisors, and government authorities when necessary.

• Other users or the public through our Services' functionality.

• Third parties with your consent or at your direction.

• Aggregated, anonymized, or de-identified data, which cannot reasonably be used to identify you.

4. Targeted Advertising and Analytics

We use third-party analytics tools such as Google Analytics and Firebase, which use cookies and similar technologies to collect and analyze information. Third parties may serve advertisements based on your access to and use of the Services and other websites.

You can opt out of targeted advertising and analytics by following instructions provided by the respective third parties.

5. Children’s Privacy

Our Services are not directed to children. If we become aware that we have collected personal data without legally valid parental consent from children under an age where such consent is required, we will delete it as soon as possible.

6. Your Privacy Choices

You have several choices regarding our collection, use, and disclosure of your information, including:

• Opting out of analytics and advertising emails.

• Managing cookie preferences through your browser settings.

• Controlling the collection of location data via your mobile device settings.

Additional Choices in Certain Jurisdictions

Depending on where you reside, you may have the right to access, delete, transfer, or correct your personal data. You may make these requests by contacting us in accordance with the “Let's Chat” section below.

7. Retention of Personal Data

Our retention periods for personal data are based on business needs and legal requirements, including the length of our ongoing relationship with you, legal obligations, and our legal position.

8. Third-Party Services

This Privacy Statement does not address the privacy practices of any third parties, including those operating websites or services to which the Services link.

9. Security

We use reasonable organizational, technical, and administrative measures to protect personal data. However, no data transmission or storage system can be guaranteed to be 100% secure.

10. Cross-Border Data Transfers

We may store and process your personal data in any country where we have facilities or engage service providers. By using the Services, you understand that your information may be transferred to countries outside of your country of residence.

ADDITIONAL INFORMATION REGARDING THE EU:

Your information may be transferred to countries outside of the EU that are not recognized by the European Commission as providing adequate data protection. We have implemented measures such as standard contractual clauses to protect your data.

11. Changes to this Privacy Statement

We may update this Privacy Statement periodically. The effective date of the last update will be displayed at the top of the page. We encourage you to check this page regularly.

12. Contact Us

If you have any questions about this Privacy Statement or our privacy practices, please contact us at support@bluedee.com.